Core Education
A NextJs Site Built with TailwindCss and Motion.dev
The Brief
An ed-tech marketing site needed to actually convert visitors into enrollments and let non-developers update content later.
My Approach
The brief was really a conversion problem wearing a website's clothes: prospective students had to go from landing page to enrollment with as little friction as possible. So I prioritized page speed and a clear, singular call-to-action path before considering any visual flourishes.
Built on Next.js for SEO and fast loads, with Motion.dev layered in specifically for scroll-triggered reveals at decision points in the funnel, not as blanket decoration. Tailwind CSS kept the design system consistent, so the client's team could extend new pages without breaking the visual language.
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